Getting creative with web design can be a lot of fun, but it’s important to remember that when you’re bringing visitors to your site via pay per click advertising or otherwise, that you’ll probably have a goal in mind for that visit.  We’ve run into many websites that are exciting to look at and cool to play with, but don’t easily offer up the information you need or point you down the road to conversion.  Here’s an article from PPC Hero that may help you avoid this trap.

4 Design Principles You Need To Understand In Conjunction With PPC – PPC Hero

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