Website is Not Mobile Friendly

Having a website that incorporates responsive design is a must these days. Google flat-out stated in February 2015 that they will consider penalizing sites that are not mobile friendly. This makes sense because why would Google want to send a user to a website that looks broken or is difficult to read on a mobile device?

NotMobileFriendly

Just click wherever I guess

Considering that over half of all searches in the US come from mobile devices, it’s safe to say that if your website looks like crap to your mobile audience, then you are probably losing business because of it. Having an optimized, responsively designed website should be a top priority for any company that takes their business seriously. Not only does this help with mobile traffic conversion rates, but your site will likely see an increase in the number of organic visits from mobile devices.

Furthermore, Google essentially has different sets of organic search results depending upon the device you are using. If someone is searching for your product or service on a mobile device and your site is not responsive, then you are missing out on a big chunk of the market.

 

Your Site Takes Forever to Load

Do you like twiddling your thumbs as you wait for a website to load all of its content and images? Nobody does and Google understands this. If your site is bogged down due to uncompressed images, unnecessary widgets and plugins, or because your site is on the cheapest hosting plan possible then you need to address each one of these items one by one to speed up your site’s load speed.

broken-or-slow-website-fry-288x240

Hurry up and DON’T take my money

There are a variety of free tools available online to analyze your website’s load speed. The first step is identifying the top culprits that are slowing your site down. Not only is load speed important to the users on your site, but its a ranking factor for organic search. Optimizing load speed will also benefit your AdWords account by achieving higher quality scores.

 

No Call to Action or Direction

Do your visitors know what to do when they get to your website? If they’ve arrived at your site from an AdWords pay-per-click ad and have only a vague idea of what your website is about, then you need to provide direction on your website. Information architecture and user experience are paramount to converting your traffic into customers.

Within a matter of seconds, users need to clearly understand what your product or service is about. This is typically followed by supporting information like features and benefits relevant to your business, and then finally a call-to-action that prompts the user to perform a desired action, e.g. submitting a contact form.

 

Sucky websites – where the streets have no names

Providing a call to action is no secret to online marketers, and often times it is abused by having too many, competing calls to action. Don’t instruct your visitors to watch something while also flashing a headline telling them to complete a quote request form.

If you’re unsure about your websites standing when it comes to user experience, then I would recommend you check out a tool like Crazy Egg to analyze heat maps of user behavior on your site. Another idea is to review the top exit pages report in Google Analytics. Sometimes the smallest of design changes can have a huge impact on bounce rates and conversion rates.

 

You Sent Me to a Broken Link

Don’t send me down a dead end street. If you have a link on your site, and I click it, I don’t want to arrive at a 404 page. Not only is this a poor user experience, but you are doing damage to any search engine optimization efforts that may be underway. To fix this, review your Google Search Console to discover any crawl errors, and then either fix the broken links on each page or submit a list of 301 redirects to send visitors to the right page.

lol-404-error-page

We”l fix this eventually LOL

 

Auto Play Videos

If you want a really high bounce rate then you should use autoplay videos on your homepage. Nothing scares anyone away faster than a surprise video. Instead give people the ability to choose if they want to hear or watch your message. Don’t make them scramble to hit their mute button or browser back button. It doesn’t matter how awesome your explainer video is; people don’t like autoplay videos.

look at me

“I am the focus now”

 

Conclusion

Don’t have a website that sucks.

Don’t show me some dilapidated site when I’m using my iPhone.

Don’t make me feel like I’m on a 56.6K modem when I’m trying to navigate through your site.

Tell me what to do when I’m on your site, don’t be coy or make it a mystery.

Don’t send me to a 404 page and fix your broken links.

Please, please, please don’t show an autoplay video.

 

Relevant2

Onward to checkout 

 

 

Recommended Posts

Leave a Comment