[full][promo title=”Internet Marketing Stats & Facts” button=””  icon=”none” target=”_self” style=”” class=””]Online marketing, mobile, local SEO & social stats, infographics & more![/promo][/full]

INfographics_PPH

61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)

Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)

Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)

By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Forrester Research)

45% of the world’s 2 billion internet users live in Asia. (Ecommerce Europe)

61% of emails received at professional email accounts are non-essential. (Mimecast)

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SEARCH ENGINE STATS

search-marketing-infographic

80% of traffic to a website begins with search query (Formstack)

75% of users never click past the first page. (Hubspot – May 2011)

80% of unsuccessful searches are followed with keyword refinement (SERPS Behavior Study)

Google owns 65-70% of the search engine market share. (Imforza)

Search is the #1 driver of traffic to content sites, beating social media by more than 300% (Search Engine Land)

MarketingCharts reports that over 39% of customers come from search.

There are over 100 billion global searches being conducted each month. (Search Engine Journal)

44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)

Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)

Search Engine Usage Percentages (Comscore)

  • Google: 67.5%
  • Bing: 16.7%
  • Yahoo: 11.6%
  • Ask: 2.6%
  • AOL: 1.7%

91% of users say they find what they are looking for when using search engines. (Pew Internet)

According to a study by comScore qSearch, there are 4.9 billion Internet searches per month- that’s 1,890 searches EVERY SECOND. (Comscore)

Search Engine Marketing Experts

Online businesses generating leads, selling products, or providing some other service should make sure they are maximizing their potential to shine online. As you can see millions and millions of people are search for goods and services online every single day. But the question is, where do you fall on their search? If you compete in a very competitive market, consider hiring a search engine marketing expert to help with you online goals.

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SEARCH ENGINE OPTIMIZATION STATS

SEO

70-80% of users ignore the paid ads, focusing on the organic results. (Search Engine Land)

SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%) (Marketing Charts)

70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)

60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)

18% of all clicks on the organic search results come from the number 1 position. (SlingShot SEO.)

SEO leads have a 14.6% close rate, while those archaic print or direct mail ads only close at a 1.7% rate. (Search Engine Journal – April 2012)

92% of SEO practitioners say content creation is an effective SEO tactic, and 76% regularly invest in content creation. (B2B Infographics)

Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social).  (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) (Forbes)

71% of marketers say that content marketing has helped improve their site’s ranking in organic search, and 77% say it has increased website traffic. (iMedia Connection)

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LOCAL SEARCH STATS

One half of all local searches are performed on mobile devices. (Microsoft Tag)

One-third of searches are location based. (imFORZA)

Local Search Marketing + Mobile SEO

With so many people going mobile it’s important that your business is representing itself effectively on all phones and tables. On top of that, local businesses must make sure they are doing what it takes to compete with other business both online and mobile devices. Consider local search marketing or mobile SEO if your business isn’t getting found on you smart phone or tablet.

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SOCIAL MEDIA STATS

The more posts per day, the less engagement — when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Track Social)

On average, companies respond to only 30% of social media fans’ feedback. (Factbrowser)

In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Marketing Science)

17% of the top 1000 search terms on Twitter “churn over” on an hourly basis. (Twitter)

YouTube users watch more than 3 billion hours of video per month. (YouTube)

YouTube is the second-largest “search engine” by volume of searches. (WordPress Hosting SEO)

One study went as far as to prove that the number of tweets that a page gets will influence its rankings:

twitter key stats

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MOBILE SEARCH STATS

Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014 (Nucleus Research)

70 percent of searches on a mobile device are followed up with an action within one hour (Bing)

88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Pew Internet)

64% of smartphone owners are using their mobile devices to shop online. (eDigitalResearch)

The average tablet user spends 13.9 hours per week with the device. (OPA)

Email opens on smartphones and tablets have increased 80% over the last six months. (Litmus )

77% of mobile search happens at work or home even though a computer may be accessible. (Search Engine Land – August 2012)

46% of mobile web users are unlikely to return to a website they had trouble accessing from their phone and even more are unlikely to recommend the site. (Gomez – 2011)

55% of purchase-related conversions occur within 1 hour of the initial mobile search. (Search Engine Land – August 2012)