Composing text ads in AdWords is easy. Composing good text ads in AdWords is not. Creating compelling text ads means cramming psychology, copywriting, and advertising into 3 lines [...]
Fundamentally, AdWords is an exercise in knowing who your potential customers are and what they might want, and best utilizing your available resources in order to connect with them. [...]
Utilizing AdWord’s extensions is a simple and surprisingly effective means of boosting everything from your ad’s quality score to click-through-rate, as well as gain a competitive [...]
It’s hard enough to drive qualified potential customers to your site, let alone have an optimized landing page and clear sales path to guide them to checkout once they’ve arrived. [...]
A few days ago, I tried to post a video on Facebook and boost it to promote an event, and ran into some interesting problems. From reading other posts/blogs, I learned that this is pretty [...]
1) “How To Get An A In Writing And Also English” One out of every three blogs and site headlines I see capitalizes every letter of the headline. It’s wrong and it looks bad. 2) Tired of [...]
Website is Not Mobile Friendly Having a website that incorporates responsive design is a must these days. Google flat-out stated in February 2015 that they will consider penalizing sites that are [...]
Managing a website can be overwhelming. You need a Content Management System (CMS) that can organize all those ones and zeros into something that you can work with. WordPress started in 2003 as [...]
While creating a new Facebook Ad campaign this week, I thought it would be helpful to create a quick post highlighting some of the steps and processes that we’ve found to be useful in the past. [...]
Ever wonder who your stiffest or most consistent competitors are when it comes to your pay-per-click advertising campaigns? Want to know who might be bidding on your branded terms? There are some [...]
Part I: The Design In web design, trends can come and go before you even get a chance to wrap your little CSS writing brain around them. Being a web design company, it’s important that we pay a [...]
Before I was copywriter here at Clear Peach, I sold things. Lots of things. Motorcycles, software, timeshares, wooden ducks; you name it. I’ve sold things on street corners and in mall kiosks [...]
The folks at Unbounce.com always have wonderful insight into landing page conversion optimization, and we think this article does a great job of explaining how the little things can go a long way [...]
One of the most important aspects of branding in today’s social media-driven environment is creating a brand culture and then using that culture to engage with your customers. One of the simplest [...]
These days, nearly everyone has a internet device in their pocket. They come in all different shapes and sizes, so when it comes time to build a website, it’s important to build things in [...]
