Composing text ads in AdWords is easy. Composing good text ads in AdWords is not. Creating compelling text ads means cramming psychology, copywriting, and advertising into 3 lines [...]
Fundamentally, AdWords is an exercise in knowing who your potential customers are and what they might want, and best utilizing your available resources in order to connect with them. [...]
Utilizing AdWord’s extensions is a simple and surprisingly effective means of boosting everything from your ad’s quality score to click-through-rate, as well as gain a competitive [...]