Pay Per Click

  Composing text ads in AdWords is easy. Composing good text ads in AdWords is not.    Creating compelling text ads means cramming psychology, copywriting, and advertising into 3 lines [...]

  Fundamentally, AdWords is an exercise in knowing who your potential customers are and what they might want, and best utilizing your available resources in order to connect with them. [...]

  Utilizing AdWord’s extensions is a simple and surprisingly effective means of boosting everything from your ad’s quality score to click-through-rate, as well as gain a competitive [...]

It’s hard enough to drive qualified potential customers to your site, let alone have an optimized landing page and clear sales path to guide them to checkout once they’ve arrived.   [...]

While creating a new Facebook Ad campaign this week, I thought it would be helpful to create a quick post highlighting some of the steps and processes that we’ve found to be useful in the past. [...]

Ever wonder who your stiffest or most consistent competitors are when it comes to your pay-per-click advertising campaigns? Want to know who might be bidding on your branded terms? There are some [...]