Facebook Retargeting, also known as Facebook Exchange Ads or FBX, is becoming more popular with online marketers. The ad platform is proving to be an effective way to target people who have visited your website by showing ads to those same people when they are on Facebook. The infographic below provides a nice overview on how FBX works.
![A Marketer’s Guide to Retargeting on Facebook [Infographic]](http://www.mdgadvertising.com/blog/wp-content/uploads/2013/08/a-marketers-guide-to-retargeting-on-facebook_475.jpg "A Marketer’s Guide to Retargeting on Facebook [Infographic]")
Infographic by MDG Advertising
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