Now that your business is submitted to all the local business directories online, it is imperative that you understand that your business is just another business according to these directories. But that is not true, right? Your business is unique and offers something better than the other businesses in your area. But how do you prove to these local business directories that your listing deserves top placement over all the other businesses in your city? Besides being the most relevant term to the keyword typed in, you’re going to have to prove to them that you are the ‘best’.
Below are a few things you can do to increase your local business presence online.
For Google Maps
- Upload as many photos possible. i.e. logos, workers, building, snapshots of website, clipart, etc.
- Get as many people that you know to review your local business listing & to give you 5 stars (4 Minimum)
- Include Hours, even if it’s 24 hours
- Include a year established – match either public record or copyright on website.
- Create a Coupon, even if it’s just a free over the phone consultation
- Ensure that your #1 phrase is in your Title (co. name), Description, Additional Service & Category (Even if Creating a New One) (Already Completed)
- [INTERNAL] Create a KML file for Google Maps
- [ONPAGE] Try to get targeted keyword phrase bolded right above, next to or as the title of company above address and/or phone number on website matching Google Maps. (Ideally, copy Company title & address listed on Google Maps and paste onto website). In footer of every page is idea, but contact page is sufficient.
- Get listed in local city specific directories. Ex. Sandiegowebdesigndirectory.com for a S.D. web designer
- [INTERNAL] Domain registrant should match address in Google Maps. Matching address should be seen here: http://whois.domaintools.com
- Whenever you do a press release, make sure matching address is listed
Other Local Business Directories
Here are more suggestions not applying to Google Maps but could have an indirect influence on your Google Maps and Google Organic rankings.
- Make sure listings in Yellowbot, CitySearch, InsiderPages, Yahoo, Google & Merchant Circle all have matching listings. (Already completed)
- Try to get 5 star positive reviews in the 6 local business directories above.
- Utilize Merchant Circle’s free tools; create a coupon and write a blog post in your merchant Circle business profile about your coupon.
- Embed a Google Map in your Merchant Circle blog and blog about it and its location.
- Embed a map from one of the top 7 directories (listed above) onto your website.
- Make connections/friends, write reviews, get reviewed and add pictures to your Merchant Circle Profile.
Local Search Conclusion
The concept is easy to understand;
- Help Google Maps verify your listing by finding other reputable websites online mentioning the business.
- The more positive reviews (votes) you obtain, the better it is for your rankings and listing reputation.
- The more backlinks & citations from websites with your target city in the domain/URL tends to help improve Google Maps rankings.
Never stop seeking positive reviews and always aim to mention your address and/or phone number when mentioning your company name (if possible & if relevant to the situation).