As of now, users will no longer be able to use the position preference bidding feature for new Adwords campaigns. If the feature is turned on and already in use in an existing campaign, it will be automatically disabled sometime in early May.
Adwords users should also note that if you are currently using the position preference option and you switch it to off, you will not be able to turn it back on.
For those of you currently using the position preference feature and wondering how it will affect your campain, it’s like this:
After you disable position preference (either manually or when the feature is retired starting in early May), the manual maximum CPC bids for those campaigns will be the bids position preference used most recently.
Position preference tries to raise or lower your bids to target the positions you specify. So using the most recent position preference bid as your manual maximum CPC should minimize disruption to your traffic.”
-Lisa Shieh, Inside Adwords Crew
This change may not aggravate too many Adwords users as the position preference feature had its pitfalls as it was. Using this feature could cause your ads not so show if your bid was too high or too low.
If you’re looking for an alternative way to automate bid management, Google suggests the automatic rules feature. This feature will enable you to create settings for bid, status and budget changes without creating the potential to prevent your ad from showing for a search query.
So rest easy as you will still be able to save time with Google’s automated features. Hopefully this is a positive change for Goolge Adwords.