Q: Why should I pay for clicks Doc?
A: Great Scott Marty! Here’s 34 billion reasons!
It’s New Year’s time, which as always means it’s time for reflection and projection. So here we are… back to the future (of paid search).
The infographic below is a great illustration of how paid search has become one of the biggest channels for modern day advertising, and how it’s projected to grow rapidly. As you’ll see, the now $34 billion paid search industry has already surpassed radio, outdoor, and cinema advertising. It’s been projected to grow to a $61 billion industry by 2016 which very well might make it the biggest in advertising. So it’s gotta be working for somebody right?!