We’ll have a thorough discussion with you about your business goals and how we can help you reach them. We’ll learn about your industry through market, audience, and keyword research, and use past analytics to identify areas of opportunity and growth.
Technical Site Audits
We’ll use site crawler tools to understand how your site is seen by search engines. We’ll also identify broken links, organize title tags, duplicate titles, and 301 redirects from pages that are no longer needed or relevant. Page load speed is measured and any on-page loading issues are rectified.
Competitive Analysis
It’s important to know who you’re up against. We’ll develop a comprehensive list of competitors and analyze their strengths and weaknesses. From there we can work together to identify opportunities for link building and growing your site’s presence. We’ll also review your social media accounts, compare them to the competition, and provide recommendations.
Backlink Analysis
Over the years, we’ve been seeing social media networking affect search engine rankings more and more. We specialize in various forms of social media marketing for greater online presences and increased keyword rankings.
Content Assesment
Website copy should always be directed at the visitor and not to the search engine. The visitor’s experience is paramount, so we’ll review your site’s copy to ensure that the targeted pages of your website contain well written copy that utilizes the proper keywords. A content calendar is then created to ensure that your website is producing fresh content that benefits your visitors and search engines.
Custom Reporting
Each month we’ll generate a report including relevant data such as keyword rankings, traffic, conversions, and notable accomplishments is generated on a monthly basis. We can also set up automated reports and ad hoc reports are available upon request.
