If you’re not already taking advantage of Google’s Local Business Center Google Places for your clients, you should be. Your competitors are already there; plus it’s free. Not to mention millions of people conduct local searches each month to find businesses in their neighborhood.
With Google’s features you are able to list business hours, payment options, and other info relevant to your company. There is an option to create coupons for your customers to print out. Analytic data also comes along with Google’s LBC. Start identifying where your customers are coming from and make better local marketing decisions.