AdWords Credit Card
Google is now offering a credit card for AdWords billing. Its a MasterCard credit card that can only be used for your PPC account, not for any other purchases as stated by Google: The AdWords [...]
Conversion Optimizer
Conversion Optimizer, in my opinion, is often an under-utilized bidding option for AdWords campaigns. I’ve spoken with many search marketers who are nervous to try out this bidding method [...]
Modified Broad Match & AdWords Editor
Modified Broad Match for Google AdWords has been around as a match type option since mid 2010, but I still get questions from time to time on how to quickly implement this specific match type. [...]
8 Quick Tips for AdWords Success
1. Keyword Selection: Only bid on keywords that are highly relevant to your product or service. This might be obvious, but as a PPC agency taking over management of existing AdWords accounts for [...]
Pay Per Click Ads Taking Over Google?
Are PPC ads taking over Google search results? According to WordStream, they are dominating for ‘commercial intent’ type keywords, but SEO is still the leader when it comes to [...]
3 Changes to Adwords You Can't Miss
New Match Type Behavior, Ad Rotation Settings, & Labels Well if you haven’t figured it out by now, Google likes to change things up… all the time. In the second half of April alone, we [...]
