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Google is now offering a credit card for AdWords billing.  Its a MasterCard credit card that can only be used for your PPC account, not for any other purchases as stated by Google: The AdWords [...]

Conversion Optimizer, in my opinion, is often an under-utilized bidding option for AdWords campaigns.  I’ve spoken with many search marketers who are nervous to try out this bidding method [...]

Modified Broad Match for Google AdWords has been around as a match type option since mid 2010, but I still get questions from time to time on how to quickly implement this specific match type. [...]

1. Keyword Selection: Only bid on keywords that are highly relevant to your product or service.  This might be obvious, but as a PPC agency taking over management of existing AdWords accounts for [...]

Are PPC ads taking over Google search results? According to WordStream, they are dominating for ‘commercial intent’ type keywords, but SEO is still the leader when it comes to [...]

  New Match Type Behavior, Ad Rotation Settings, & Labels Well if you haven’t figured it out by now, Google likes to change things up… all the time. In the second half of April alone, we [...]