Negative keywords and their corresponding match types in Google Adwords are nothing new. But even after adding countless negative kw’s in countless ad groups/campaigns/accounts… sometimes I [...]
In 2011 Google earned $37.9 billion in revenue. Adwords advertising created 96% of this revenue. This infographic from Wordstream shows the top 10 industries with the most Adwords spend last [...]
Okay, so if you’re a SEM, you already know about sitelinks. But if you aren’t, or you aren’t sure how to set them up, this article will get you there. Sitelinks Adding sitelinks (under ad [...]
After slowly rolling out the beta phase of this feature to sample groups, Google announced today that Interest Categories for the display network are now available to all Adwords advertisers. [...]