Negative Keyword Match Types: Clarified
Negative keywords and their corresponding match types in Google Adwords are nothing new. But even after adding countless negative kw’s in countless ad groups/campaigns/accounts… sometimes I [...]
Google Adwords Top Spending Industries in 2011
In 2011 Google earned $37.9 billion in revenue. Adwords advertising created 96% of this revenue. This infographic from Wordstream shows the top 10 industries with the most Adwords spend last [...]
Sitelinks – 1 Easy Way to Significantly Boost CTR in Adwords
Okay, so if you’re a SEM, you already know about sitelinks. But if you aren’t, or you aren’t sure how to set them up, this article will get you there. Sitelinks Adding sitelinks (under ad [...]
Behavioral Based Ad Targeting Now Available for Adwords
After slowly rolling out the beta phase of this feature to sample groups, Google announced today that Interest Categories for the display network are now available to all Adwords advertisers. [...]
