8 Ogilvy-isms that Apply to Pay-per-Click
David Ogilvy’s “Confessions of an Advertising Man” was published in 1963, and it’s still considered one of the most popular books on advertising. The book touches on pragmatic topics such as ‘how [...]
Paid Search: See The Future – 2012 and Beyond
Q: Why should I pay for clicks Doc? A: Great Scott Marty! Here’s 34 billion reasons! It’s New Year’s time, which as always means it’s time for [...]
Sitelinks – 1 Easy Way to Significantly Boost CTR in Adwords
Okay, so if you’re a SEM, you already know about sitelinks. But if you aren’t, or you aren’t sure how to set them up, this article will get you there. Sitelinks Adding sitelinks (under ad [...]
Landing Pages: How Effective Are They?
In short… they appear to be very effective for most businesses. As we’ll highlight below, a recent post from the Hubspot Blog illustrates the effectiveness of dedicated landing pages. This [...]
Get to Know Adwords: Trademarks
Good PPC managers know that bidding on the branded terms of their competitors can be highly effective. What keywords you can and can’t bid on or use in ad text has always been kind of [...]
Work Faster in Adwords
Google recently added a new feature to Adwords that allows pay per click managers to view account data more quickly. This is done through browser local storage, but you will need to enable Google [...]
