David Ogilvy’s “Confessions of an Advertising Man” was published in 1963, and it’s still considered one of the most popular books on advertising. The book touches on pragmatic topics such as ‘how [...]
Okay, so if you’re a SEM, you already know about sitelinks. But if you aren’t, or you aren’t sure how to set them up, this article will get you there. Sitelinks Adding sitelinks (under ad [...]
In short… they appear to be very effective for most businesses. As we’ll highlight below, a recent post from the Hubspot Blog illustrates the effectiveness of dedicated landing pages. This [...]
Good PPC managers know that bidding on the branded terms of their competitors can be highly effective. What keywords you can and can’t bid on or use in ad text has always been kind of [...]
Google recently added a new feature to Adwords that allows pay per click managers to view account data more quickly. This is done through browser local storage, but you will need to enable Google [...]
