8 Ogilvy-isms that Apply to Pay-per-Click

David Ogilvy’s “Confessions of an Advertising Man” was published in 1963, and it’s still considered one of the most popular books on advertising. The book touches on pragmatic topics such as ‘how [...]

Pay Per Click Ads Taking Over Google?

Are PPC ads taking over Google search results? According to WordStream, they are dominating for ‘commercial intent’ type keywords, but SEO is still the leader when it comes to [...]

Landing Pages: How Effective Are They?

In short… they appear to be very effective for most businesses. As we’ll highlight below, a recent post from the Hubspot Blog illustrates the effectiveness of dedicated landing pages. This [...]

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