David Ogilvy’s “Confessions of an Advertising Man” was published in 1963, and it’s still considered one of the most popular books on advertising. The book touches on pragmatic topics such as ‘how [...]
Are PPC ads taking over Google search results? According to WordStream, they are dominating for ‘commercial intent’ type keywords, but SEO is still the leader when it comes to [...]
Okay, so if you’re a SEM, you already know about sitelinks. But if you aren’t, or you aren’t sure how to set them up, this article will get you there. Sitelinks Adding sitelinks (under ad [...]
In short… they appear to be very effective for most businesses. As we’ll highlight below, a recent post from the Hubspot Blog illustrates the effectiveness of dedicated landing pages. This [...]
