Considering a website redesign, a new logo, or some new image ads? The colors that you use could have a significant impact on how your audience behaves, so choose wisely.
If you’re goal is to convey trust and loyalty, then go with a nice set of blues. Trying to create a sense of urgency and raise awareness? Reds and yellows are the best bet.
YELLOW – Optimistic and youthful. Used to grab attention of window shoppers.
RED – Associated with energy. Increases heart rate and sense of urgency. Used in clearance sales.
BLUE – Conveys trust and security. Often used by banks and businesses.
GREEN – Associated with wealth, and is also the easiest color for the human teye to process.
ORANGE – Creates a call to action, e.g. form fill, subscribe, or purchase.
PINK – Used to market feminine products. Romantic and femininie.
PURPLE – Soothes and calms. Seen in many beauty products. Can also evoke royalty.
BLACK – Great for luxury products. Sleek and powerful.
Once you choose your color utilize the Color Scheme Designer to produce stunning marketing!
